This unique, vibrant red drink became a contemporary icon of the Italian lifestyle and, more, a world-synonym of the вЂњMade in ItalyвЂќ. However, there exists another secret recipe for the preparation of a famous bitter liquor called Campari. In this regard, the most famous case of a worldwide successful trade secret is Coca-Cola and its 130-year-old formula. Secrecy is maybe the oldest way to protect valuable information, and today it is gaining importance, thanks to the diffusion of successful stories that have inspired businesses to protect their valuable information as trade secrets instead of using other IPRs. While many firms prefer traditional systems such as trademarks, patents, and designs, some others prefer trade secrets. For this reason, enterprises are always looking for the best scheme to protect their valuable knowledge. Nowadays, IP occupies a central role in the development and success of companies. Palabras clave: Derecho y economГa, propiedad intelectual, secretos industriales, crecimiento industrial, ventaja competitiva. El objetivo del presente estudio es analizar la historia del secreto comercial de Campari y su papel como factor clave en la transformaciГіn de un negocio familiar, en una empresa lГder mundial en la industria de las bebidas alcohГіlicas. Cocteles mundialmente famosos como el Negroni o el Americano de James Bond han contribuido a expandir la popularidad de Campari, que actualmente se distribuye en 190 paГses y tiene mГЎs de 20 plantas de producciГіn en todo el mundo. Esta bebida de color rojo intenso no solo se convirtiГі en un icono del estilo de vida italiano sino en un sГmbolo contemporГЎneo de la industria italiana misma. Uno de los secretos comerciales mГЎs famosos del mundo es Coca-Cola, sin embargo, existe otra receta secreta para la preparaciГіn de un famoso licor con un particular gusto amargo llamado Campari. Varias historias exitosas donde los secretos comerciales son el nГєcleo del Г©xito empresarial han impulsado a que muchos negocios opten por proteger su informaciГіn valiosa a travГ©s del secreto industrial en lugar de otros derechos de propiedad intelectual.

Keywords: Law and economics, intellectual property, trade secrets, industrial development, competitive advantage.Д®n los Гєltimos aГ±os, los secretos industriales han ido ganando importancia en el mundo de la propiedad intelectual. This paper aims to analyze Campari's trade secret story and its crucial role in the transformation of a family business into one of the world's major players in the alcoholic beverages industry. Famous cocktails such as the Negroni or James Bond's Americano have contributed to expanding the popularity of Campari, which is now distributed in more than 190 countries and has more than 20 production plants worldwide. This unique, vibrant red drink became a contemporary icon of the Italian lifestyle and, more, a world-synonym of the 'Made in Italy'. One of the world's most important trade secrets is Coca-Cola. Successful stories where secrets are the core of a business's success have inspired many companies to protect their valuable knowledge under secrecy instead of using other IPRs. In recent years, trade secrets have been gaining importance within the IP world.

Come aprire keygen su machine